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The 7P’s of sales enablement tool development – or why the Discovery Phase is the most important

The 7P’s of sales enablement tool development – or why the Discovery Phase is the most important

by David Davenport | Aug 2, 2021 | References

“Take-up of a new platform can often be a challenge, even if it ticks every box. It’s so important to get the sales team involved in the development of the sales tool from the very beginning in order to get 100% adoption. POP ran an initial workshop for some of the...

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